How Video Marketing Makes Your Business Recession-Proof: Data-Driven Insights
When times get tough, the tough get going… and also get professional video
Let’s be frank: the economy sucks and everything feels bad right now. There’s economic uncertainty, climate catastrophe looming, kids are getting measles again, etc. In spiraling times like these, businesses need strategies to maintain stability and growth.
One powerful approach: invest in professional video marketing.
Recent data underscores how video content not only enhances brand visibility, but also contributes to resilience during downturns.
The Hidden Costs of Cheap Video Production (And What to Watch Out For)
We’ve all been there, standing in front of the manager’s special meat thinking, “it can’t be that bad”. Days later, as you awake in the hospital bed recovering from the braineating parasite that was hiding out in the manager’s special skirt steak, you say, “never again.”
The same can be said for video production. Either you go for quality, or you get a braineating parasite. But, can it really be that stark? Can one video production company really be that different from another? Yes, and then some.
While a bargain price might seem like a win upfront, cheap video production often comes with hidden costs that can hurt your brand, waste your time, and kill ROI. Here’s what to watch out for—and why investing in quality pays off.
Why Now Is the Time for U.S. Manufacturers to Embrace Video Marketing
You build the future, we’ll show the world you’re doing it 🏭📹
Video isn’t just another marketing tool. It’s the medium that can reposition your brand, inspire your workforce, and put you at the forefront of a new era in American industry. Let me explain why now is the time to go all in.
How Long Should a Marketing Video Be? Best Lengths by Platform
Long Enough to be Good, Short Enough to be also Good ⏱️📱
TIME IS MONEY — so how long should your marketing video be to keep people watching? The truth is, the ideal video length depends on what you’re sharing and where. Different platforms have different attention spans, content preferences, and algorithms. Here’s your no-fluff guide to getting it just right:
Explainer Video vs. Brand Film: What’s the Difference & When to Use Each
What do YOU need? 🎥🆚🎬
Not all videos are created equal—and that’s a good thing. Different goals call for different tools. Two of the most powerful formats in your video marketing toolkit are explainer videos and brand films. While they might look similar on the surface, they serve very completely different purposes.
How to Optimize Your Videos for SEO
Tips to Get Found on Google & YouTube 📹🔍
You’ve created the single greatest video of all time (which you couldn’t do without us — the greatest video production company of all time). But, after all that time and all that work — no one sees it. You feel all hope is lost. “What’s the point?"?” you cry to the heavens.
Top 5 Industries That Benefit Most from Video Marketing (and How)
Video is the most powerful marketing tool out there—but it’s not just for flashy startups or creative agency brands.
Businesses across a wide range of industries are using video to educate, inspire, and convert customers.
Here are five industries that get massive ROI from video marketing (and exactly how they’re doing it).
The Complete Guide to Pre-Production
So you need to make a video? How do you even get started?
WE TELL YOU HERE!
Why Your Business Needs a Professional Video Production Team (Not DIY)
We get it—DIY content is tempting. Some of the best films of all time were extremely DIY! Smartphone cameras are better than ever, editing apps are everywhere, and YouTube tutorials make everything look easy.
Look being the operative word…
8 Video Marketing Trends to Watch in 2025
What are we on the lookut for in 2025? Well we’re already in Q2, but here’s what we’re thinking…
10 Types of Videos Every Business Should Consider
What type of video content do you need? How do you decide it and what goes into different types?
WE KNOW AND WE HAVE SHARED IT WITH YOU HERE!
How to Choose the Right Video Production Company
How do you choose the video production company that fits your needs? We go in depth here on what to consider.
How Much Does Video Production Cost?
How much does video production cost??? We go into the factors that are considered when pricing out a project — hit us up directly if you’d like to know some of our rates!
How to Maximize ROI with Your Marketing Videos
How do you get the most out of your videos and video marketing? Read this and you’ll know!
The Importance of Storytelling in Video Marketing
In the age of AI videos and every world leader saying “feelings are weakness”, stand up and say “I’m human — this is what it’s like to be me”. Because that’s what people are seeking out more than ever before.
What to Expect During a Video Shoot: A Client’s Guide
Have you ever wondered what happens on set? People yelling at each other and eating!
Have you ever wondered what you as a client do on set? Yell at people and eat!
Jk that’s not ALL that happens on set. Find out in this blog.
5 Benefits of Professional Video Production
Working with a professional video production company is one of the best, low risk investments for your marketing team. Don’t believe us? Ask literally anyone.
Or read this.
The Video Production Process and YOU!
Does video production scare you? Baffle you? Confound? Confuse? Perplex?
Running out of synonyms here. Just check out the blog to learn the general process of video from start to finish so you’ll never be bewildered again!
7 Rules for Choosing the Right Video Production Company
You remember that show 8 Simple Rules for Dating My Teenage Daughter? This post is like that, but it’s not about dating or children or early 2000s sitcoms.
5 Media Trends for 2025
What will be the trends of 2025? From 2011 aesthetics to Christian films, we weigh in on what we think some of the top trends will be this year.