8 Video Marketing Trends to Watch in 2025
What it do, Q2?
The video marketing world never sits still—and 2025 is shaping up in ways both weird and wonderful. From evolving platforms to fresh formats, the way we use video to connect with audiences is leveling up fast. Here are the top video marketing trends to keep on your radar from Q2 on:
1. Short-Form Video Continues to Reign
TikTok, Instagram Reels, YouTube Shorts—bite-sized videos are dominating. Brands that can tell a story in 60 seconds or less are getting big rewards in reach and engagement. In 2025, short-form content will continue to be essential for top-of-funnel marketing.
We’re even seeing the dominance of the 1 minute drama format developed in Asia making big leaps here — super fun for crafting a brand story!
2. AI-Enhanced Video Production
AI is a mixed bag. Some people swear by it, some people swear it’s ruining the world. We go both ways and no ways at once.
More than anything, AI is a tool in our toolbox. The most effective applications of it now may not be what works later, so contact us directly for how to properly use AI in video.
3. Personalized Video Experiences
Consumers crave relevance, and personalized videos (think: name, company, or location drop-ins) are delivering major results. Tools now let you generate thousands of tailored videos for emails, ads, or landing pages. In 2025, personalization will move from nice-to-have to must-have.
4. Shoppable Video Content
As eCommerce grows, so does the power of shoppable videos. These clickable, interactive videos let viewers buy products directly within the content—blurring the line between storytelling and sales. Platforms like Instagram and YouTube are doubling down on this functionality.
5. SEO-Driven Video Strategies
Google’s algorithm is increasingly favoring video-rich pages, and in 2025, brands that pair SEO tactics with video content will dominate search rankings. Transcripts, keywords, and video schema markup are critical for discoverability.
6. Live Streaming for Authentic Engagement
Live video is thriving—especially for behind-the-scenes content, product launches, Q&As, and webinars. In an age of curated content, live streams offer an authentic, real-time connection that audiences crave.
7. Vertical and Mobile-First Formats
More than 75% of video is viewed on mobile devices. In 2025, designing for mobile-first—especially vertical formats—will be non-negotiable. If it doesn’t look great on a phone, it’s missing the mark.
8. Interactive and Immersive Videos
Expect to see more interactive content—videos where users can click, choose paths, or explore 360-degree environments. These formats boost engagement and dwell time, making them great for educational or high-involvement content.
Conclusion
2025 is all about quick, more personalized video. Brands that embrace these trends will stand out in a crowded digital landscape and build deeper connections with their audiences.
You know who knows all about this and even more? Itchy Palm Pictures — the only video production company you’ll ever need.
