Top 5 Industries That Benefit Most from Video Marketing (and How)
Including but not limited to OBVIOUSLY…🚀🎯
Video is the most powerful marketing tool out there—but it’s not just for flashy startups or creative agency brands. Businesses across a wide range of industries are using video to educate, inspire, and convert customers. Here are five industries that get massive ROI from video marketing (and exactly how they’re doing it):
1. Technology & SaaS
Tech can be complex, boring, weird, and nerdy. But video can make it none of those things! Here’s what we recommend for tech companies looking to not get lumped in with the Musk stans of the world:
Explainer videos break down abstract services into visual stories.
Product demos show features in action, increasing understanding and trust.
Customer success stories humanize your platform and drive conversions.
For SaaS companies, especially, video shortens the sales cycle by building clarity and credibility FAST. In a time when no one trusts you because of the actions of your peers, rebuilding trust in your vision is essential.
2. Healthcare
Healthcare marketing demands clarity, trust, and empathy—video delivers on all three. People need to feel safe going to your hospital or clinic, so here’s what to shoot:
Patient testimonials offer authentic reassurance.
Doctor profiles help humanize the team.
Educational videos demystify treatments and procedures.
You need to connect with patients and investors in a meaningful, caring way. People can feel dehumanized when it comes to health, and video is the best way to show them that everything will be alright.
3. Finance & Professional Services
Professional services (and we’re speaking of this as people performing professional services) is all about who you know and how what they know can help. If people can’t see you in action (because you can’t film in a courtroom or a construction site for fun) — they need to see what you can do in action. Here’s what we recommend:
Brand videos show who you are and what you stand for.
Explainer videos simplify complex topics like investing or insurance.
FAQ or how-to content helps you stay top of mind and boost SEO.
Professional firms use video to stand out in a sea of sameness—and make services feel more accessible. They also bring your unique personality and expertise to the forefront. If I’m trusting you with my taxes or plumbing, I need to know that we’ll vibe. That’s where video comes in to save the day and convert some leads to clients!
4. eCommerce & Retail
For online sellers, video is the new storefront. Especially in our newfound age of widespread scamming at all levels of society and supply chain chicanery — videos will show people that you’re not just dropshipping out of your mother in law’s garage. Here’s the type of content you should create:
Product videos boost conversions by showing items in action.
Shoppable content lets customers click and buy instantly.
Unboxing and review-style videos build trust and authenticity.
From Amazon listings to social reels, retailers use video to drive direct revenue. People love seeing people with stuff they wish they had — so show them that stuff and those people having a better time than everyone else!
5. Travel & Tourism
You can describe a destination—but nothing beats showing it. And what you can do there. And what you can see there. And what you can only do and only see there. The list goes on. People can see beauty all they want, video lets them experience it. Here are our recs:
Destination overviews bring places to life.
Hotel and resort videos create immersive experiences.
Testimonial reels let happy travelers share the magic.
Video helps tourism brands spark wanderlust, build excitement, and increase bookings. And this isn’t limited to resorts or towns looking to gain higher attendance rates. Travel includes anybody from the restaurants in the area (do we sense a brand partnership coming together??) to the RV company looking to show how you can only experience the wonder of valleys and mountains in their particular RV. Put people there through a story — that’s what video is for!
Honorable Mentions
Education: Course previews and instructor intros boost enrollment.
Real Estate: Property walkthroughs = more showings and sales.
Events: Recap videos extend reach long after the party ends.
Culinary and Restaurants: Video postcards of dishes and ambiance, recipe videos, and chef/customer interviews.
Publishers and Labels: Speaking engagements, podcasts, clips, and trailers showcasing the stories, music, and talents of your creatives.
Nonprofits and Mission-Led Organizations: Advocacy videos/PSAs, mission statements, interviews and testimonials with those helped and affected to drive your point home.
Conclusion
Whatever your industry, video helps you show—not just tell—why your brand matters. It builds trust, simplifies messaging, and drives action. And do you know who understands why your brand matters more than anyone else?
Itchy Palm Pictures — the only video production company you’ll ever need.
